Best Website Design for Ecommerce: Tips and Ideas

by | Sep 3, 2021 | eCommerce

Introduction:  The Best Website Design for eCommerce

 

Starting an eCommerce store with a professional, clean, and trustworthy website design is essential for success. 

Your website is the foundation of your business. 

You can have the best products, but if your store design is not attractive and looking professional, you will lose customers in your digital store in a heartbeat. 

This blog post will help you choose the best eCommerce store-building platforms and website design for eCommerce stores.

 

Choosing the Perfect Website Design for eCommerce

 

Choosing a website design that suits your needs is the hardest part of building an online store. 

The look & feel should be professional and easy to navigate. 

It is impossible to achieve every requirement you have in mind, and yet it is easy to add features or apps that will heart your conversion rate and sales.

The best advice we can give you is to get inspiration from successful companies in your niche. Here are a few of the best eCommerce website designs that could help you find inspiration and reduce your frustration.

  1. MVMT: Premium Watches
  2. Karl’s Bait & Tackle
  3. Pura Vida Bracelets®
  4. The 4ocean Bracelet
  5. FIGS Scrubs

 

Remember to look at every detail so you can apply something similar to your store. 

You do not have to reinvent the wheel. You can reverse engineer your favorite brand. Do not copy. Get some inspiration from them.

 

Choosing the Right Platform for Your Business

the best website design ecommerce platform

Creating a website design for eCommerce is not that easy. 

However, if you choose the right platform and have decent design skills, you can do it with the help of a couple of tools.

If you lack the skills needed to design your eCommerce store, you can always contact an eCommerce expert to build it for you. 

The first step is to decide which platform will work best for your needs.

Depending on your skills, budget, and different aspects, we always recommend three platforms:

 

Shopify – The Best Website Design for eCommerce

 

Shopify has already helped more than two million entrepreneurs to grow their businesses since its foundation in 2004. 

They are the largest eCommerce platform and continue to provide an easy-to-use, reliable, and scalable look to any business that would like to get started.

Shopify monthly costs are a bit high, but you do not have to worry about anything: Like web hosting, installation, security, server load if you have many visitors, etc. 

For website design for eCommerce, they offer a wide range of themes you can choose for your store.

You can read more about Shopify’s monthly costs and features by clicking here.

 

# Pros

 

Shopify has been the go-to platform for many online entrepreneurs. Here are the pros and cons of this eCommerce platform to help you decide if Shopify is the right one for your business.

– Easy To Use Interface.

– A Powerful Admin Dashboard.

– Thousands of Professional Themes to Choose.

– Thousands of Free and Paid Apps Available to Use.

– By Using Shopify, You Can Easily Scale Your Business.

– Support and Live Chat are a Great Addition.

 

# Cons

 

Many people believe that Shopify is the best eCommerce platform in the world (including us).

The main benefits are how easy it is to use, how robust their features are, and all of this is true.

However, there are a few cons to using Shopify.

Shopify Cost Could Be High Considering They Charge a Percentage For Each Transaction if You Cannot Use Their Shopify Payment Module.

– The URL Structure May Not Be the Most Flexible.

– Apps Can Be Very Pricey If You Need Some Extra Functionality, But If You Want to Make More Money, Some Apps Will Help You Grow Your Business Quickly.

 

Simvoly – The Best Website Design for eCommerce

 

Simvoly is a complete website builder that can create the best website design for eCommerce stores and funnels. 

You can create your site by simply dragging and dropping blocks of content together in the platform. 

This process only takes a couple of minutes, and you can be up and running in no time. You can learn about Simvoly by clicking here.

 

# Pros

 

– Dozens of Professional Themes to Choose.

– The Drag & Drop Builder Makes it Possible for Anyone to Build a Page in a Matter of Minutes. In a Blink of an Eye, You Can Have a Gorgeous-Looking Website Design for eCommerce.

– Competitive Rates.

– Option to Build Funnels and Integrate Them with the eCommerce store.

– There Are No Fees Per Sale.

– Fast & Top-Quality Amazon Web Hosting.

– Detailed A/B Split Testing Feature.

 

# Cons

 

– You Can Connect Apps Only If You Use Systems Like Zapier, Pabbly, or Integrately.

– They Do Not Offer a Cart Recovery System as of Now.

– No 24/7 Support, But The Customer Support is Still Great.

 

WooCommerce – The Best Website Design for eCommerce

 

WooCommerce is a free plugin that gives you the ability to create a website design for eCommerce within WordPress, a free blogging and website platform.

To have a WooCommerce professional store, you need good WordPress web hosting, a great theme, and some free and paid plugins.

Although there are many web hosting providers out there, Siteground is without a doubt one of the best.

They are reasonably priced, have an easy-to-use interface, are secure, and provide excellent customer service.

 

# Pros:

 

– Free to Install With Basic Features.

– You Can Move It to Different Web Hosting Providers Whenever You Want.

– Hundreds of Free and Paid Plugins to Get Better Features and Increase Sales and Conversions.

– Cost Can Be Low Compared to Shopify, Depending On Which Plugins Do You Want To Use.

 

# Cons

 

– Need to Know How to Install and Configure WordPress, WooCommerce, and Other Free and Paid Plugins.

– Need to Know How to Integrate The Plugins to Make it Work Properly.

– Need to Know How to Install and Use The Themes.

– Need to Know How to Secure Your Website and Avoid Hackers.

– Need to Back Up Your Website Daily in Case Someone Hacks it.

– Need to Worry About the Velocity of the Website With Some Special Plugins and a Great Web Hosting.

 

Build your website design for eCommerce with Shopify: Start your 14-day free trial by clicking here

Build your website design for eCommerce with SimvolyStart your 14-day free trial by clicking here

Build your website design for eCommerce with Siteground: Start your WooCommerce business right now by clicking here

Want us to make your website, logo, or banners? Contact us by clicking here

 

The Best Shopify Themes Optimized for Conversions

 

Best Theme Optimized For ConversionsThis image is from Konversion Theme

 

Shopify is a platform with endless options that helps entrepreneurs and small business owners create the best website design for eCommerce stores by having the best technology for eCommerce store owners.

There are thousands of themes out there, but not all themes are created equal. Some might be aesthetically pleasing but do not offer the functionality your customers want. 

To have a successful store with the best website design for eCommerce, you need a structure and features. What most store owners do not know is that the loading speed of your website is crucial to increase conversion rates and convert visitors into paying customers.

That is why we are recommending a few themes that are beautiful but also fast. 

These themes have structure and some cool features (you can implement other things with external apps) to sell more and generate more revenue.

  1. Konversion Theme
  2. Debutify Theme
  3. Korando Theme

The Best Simvoly Themes Optimized for Conversions

 

Symvoly Theme

This image is from Simvoly

The best and most well-designed themes in 2021 will be the ones that lead to the best conversions for your business.

Simvoly uses conversion rate optimization techniques to increase your online sales. These techniques help you create an easy-to-use, enjoyable website design for eCommerce. 

Perfect for potential customers. Also, you can integrate funnels to make it easy for people to buy the products they like, and you will take your business to the next level.

The beauty of Simvoly is so easy to use that you can create the perfect online store for your business with little to no technical knowledge.

So, choose a theme you like (all of them are great), and start working on it until you get what you want.

 

Tool You Can Use to Make a Unique and Decent Web Design

 

Web design tools can help you create banners and images and customize them to your needs. 

These web designing tools are usually free and easy to use. If you need more features and options, you can upgrade to a paid plan.

1) Canva:

Canva is a graphic design platform that helps users of all skill levels create social media graphics, presentations, posters, and more. 

The app comes with thousands of templates so users can get started without any experience. 

All users of the free version of the app will have access to the basic features. Some functionality is limited to higher subscriptions like Canva Pro and Canva for Enterprise.

2) Crello:

Crello is a graphic and video design tool that makes it easy for anyone to create professional-looking designs. 

With Crello, you can choose from designer-ready templates or design your own using multiple design tools and features.

 

Build your website design for eCommerce with Shopify: Start your 14-day free trial by clicking here

Build your website design for eCommerce with SimvolyStart your 14-day free trial by clicking here

Build your website design for eCommerce with Siteground: Start your WooCommerce business right now by clicking here

Want us to make your website, logo, or banners? Contact us by clicking here

 

 

Always remember that a well-designed logo helps your business to stand out. 

A good logo with a great website design for eCommerce attracts customers to your store and shows them what to expect from your company.

A good logo, combined with a professional and up-to-date eCommerce store, will help people remember your business and increase sales.

Today, most business owners are looking for more cost-effective ways to get their logos designed. 

With the help of Canva or Crello, you can create a logo on your own without having to hire a designer.

If you feel that this is not your thing, you can contact a logo designer expert by clicking here.

 

Getting High-Quality Images for Your Store

 

If you want to make the best website design for eCommerce, it is essential to have top-quality product images to add to your website. 

One exceptional picture of your product is worth more than a thousand words.

If you are going to sell your products, we suggest you hire a professional photographer to make the best quality images possible.

Use three types of images:

  1. Main image with white background – Clear image of your product with white background.
  2. Lifestyle images – Someone using, testing, or wearing your product.
  3. Quality infographics – Where you show benefits or information about your product.

If you are going to do dropshipping or sell already made products, make sure you get from the supplier the best images available. The last thing you want is to have poor-quality product images.

Creating Trust With Trust Badges & Accepted Payments

 

Making your website accessible, reliable, and handy will make your site more trustworthy. A first impression is always the best one.

Customers decide if they will trust your product or not in 10 seconds. A user-friendly website design helps you create positive impressions with the customer by eliminating some of the doubts in the purchasing process.

User-friendly design is all about making the customer feel comfortable; it is about creating an environment where they can easily understand your product and get on board when you try to sell them products.

The design of your website must make sense for both you and the customer. Trust badges will help you with this task as well. 

By having trust badges on your website, the customer can feel secure and be comfortable that the website is virus-free and spam-free.

To increase trust, put trustworthy badges in the footer of your website, the shopping cart page, and your checkout page.

These badges can be placed within individual product pages with the image of the accepted payment as well.

 

Show Customer Reviews in Your Website

 

Various studies and our experience have shown that customer reviews play a vital role in the business. 

For example, 82% of customers say they put more weight on reviews from other customers than from brands or manufacturers.

It is therefore vital to show customer reviews on your website. The following are ways to help showcase them:

  1. Put a link to your social media profiles on your website and ask visitors to review you there, if possible.
  2. Check all the reviews and answer questions about them. Also, check that the content is up to date and relevant.
  3. Have feedback eMail addresses where customers can drop a review about your product.
  4. Have a system in place (an app like Stamper.io) to manage multiple reviews from your customers.

 

Be Sure to Have a Responsive Design

 

One of the most popular ways to create the best website design for eCommerce is by generating a responsive design.

That means that the same website should load quickly and display accordingly across various devices, no matter the screen size (computers, laptops, tablets, and mobile phones).

A responsive design on your website should be a must-have since more than 60% of website traffic coming from mobile devices in countries like the United States.

It’s crucial to check that you’ve chosen a responsive theme before launching your store. Most of them come with this functionality, but you should double-check.

 

Social Media Channels Integration is Essential

 

Today social media is one of the most valuable assets regarding marketing, promotion, and selling products on the internet.

As we said before, the customer should feel comfortable in your eCommerce website. That is why you need to have social media accounts to gather more trust.

Open a Facebook, Instagram, Twitter, and Pinterest account to start. Post valuable content every day and communicate with your customers through those channels.

If you consistently push some valuable content, this will help with trust. Also, it will grow your business shortly by gathering more customers.

 

Integrating Good-Looking & Smart Chatbots to Offer Customer Service 24/7

 

Customers are becoming more demanding, and chatbots are one way to meet their needs.

However, be wary of purchasing chatbots. Chatbots are sophisticated computer programs that users interact with through text or live chats.

The chatbots may serve multiple purposes, such as generating immediate service, take orders, and manage the store.

Answer queries and feedback, show user progress, such as a store update, and generate sales.

The chatbot can let customers know about discounts and other special promotions. Try them out first, and be sure you are comfortable with them. 

Once you are comfortable with them, they will boost customer satisfaction and boost your bottom line.

They will help by making the website design for eCommerce stores better if you choose the right one.

 

Using Email Marketing and SMS Marketing to Boost Your Sales

 

Getting leads and sales is the goal of any business. If you do not have the right marketing strategy in place, you will not succeed.

One of the best marketing strategies is to promote your products or services via eMail marketing and SMS marketing.

In the past, most people were reluctant to click on different kinds of advertisements. 

However, with the advent of eMail marketing and the likes of call to action buttons, text, and in-built scripting, there is no reason why you should not get eMail leads.

Your email marketing needs to look very professional. You are promoting your e-commerce store, so you need to keep the design appealing to your customers.

Remember why you are here. We want the best website design for eCommerce, and eMail marketing is part of that design. 

Whether you are designing an email for your website or someone else, it must have a professional look & feel.

Your SMS marketing campaign will provide you with the opportunity to make a first-time purchase and to get more information about your products. 

SMS marketing is one of the best ways to grow your business but is not related to website design for eCommerce. It’s just an important tip for you.

Check where and how your competitors are using these strategies. 

You can also use popups with discounts, embedded forms, or exit popups to gather more subscribers and sell them products later.

 

Conclusion

 

We hope that you found these insights very useful in your journey towards creating the best website design for eCommerce shops. 

Remember that it is always best to start by thinking about your customer’s needs and how you can best serve them.

If you like to learn more about creating a high-converting website design for eCommerce, feel free to sign up for our newsletter and get the most relevant and accurate information about eCommerce in general. 

We would love to help you create a store that will impress customers and help you grow your business!

Build your website design for eCommerce with Shopify: Start your 14-day free trial by clicking here

Build your website design for eCommerce with SimvolyStart your 14-day free trial by clicking here

Build your website design for eCommerce with Siteground: Start your WooCommerce business right now by clicking here

Want us to make your website, logo, or banners? Contact us by clicking here

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